The RED MEDIA Customer Engagement Platform

Global Red delivers thousands of trigger and event-based marketing campaigns across multiple communication channels every day.

Our passion is to enable you to:

• Understand your customers
• Drive engagement and loyalty
• Create consistency of your brand, message and information across multiple channels
• Simplify the management of dynamic content for your websites and multi-channel campaigns

To do this we provide RED MEDIA: an enabling platform to create dynamic, rich, and compelling content that delivers customer experience. The RED MEDIA platform is what we use to deliver the multi-channel behavioural marketing strategy for you. With RED MEDIA we track and translate the end-to-end customer journey.

How? We:

• Integrate the relevant communication requirement into business and system logic
• Track and measure a customer's activity based on their communication response, purchasing and online activity
• Conduct analytical reporting to determine the level of customer engagement
• Critically evaluate success: Did the customer take up the offer? Has it influenced their ongoing behaviour? Was the activity profitable?

The implementation of RED MEDIA can put your organisation at the forefront of integrated customer communications.