About us
Global Red was founded in 1998 and today is Australia's leading award-winning behaviour-based customer engagement agency; with clients in every Australian state as well as New Zealand, the United Kingdom and Asia.
Our core business is all about data. We're proud to have an entrepreneurial, yet disciplined approach to business that embraces new media and marketing channels. We specialise in being able to unlock the power of data to drive the right communication to the right customer at the right time.
How we do it
Put simply, we do it by understanding customer and prospect behaviour. We let the data tell us what behaviour is happening and then use those insights to guide us into delivering communication strategies that will either enhance or drive a change in customer and prospect behaviour.
Making it happen
We have a highly skilled team who have a wealth of experience across many sectors including retail, automotive, financial services, telecommunications, entertainment, travel and leisure.
Our Data Planners and Insight Analysts are specialised in identifying the key pieces of behavioural insights to be able to get the most out of trigger-based targeted communications and overall marketing strategies.
Our creative and digital team work across a variety of media to create engaging pieces of communication. They use the recipe of data, logic and behaviour based rules to deliver the art, underpinned by the science.
The end result
It all adds up to more engaged customers. Customers who are more loyal, who interact more often, who are more valuable, and who are advocates for your brand.
